Reintroducing our first-ever roast, our first source of fuel for the journey. Refined and improved over years of experimentation and exploration. Committed to achieving goals whilst adding lasting value. Never forgetting to enjoy the journey along the way.
Pursuit
The coffee was right but what did it stand for? Identity matters. Big ideas. First step- packaging. Iteration after iteration, sample after sample. 1 year later we were ready. . .
Refreshment
With growth comes growing pains. Responsibilities are numerous, balance depleted. Name and original logo decided, stickers on bags. Starting small, a following of friends, family and word of mouth formed. The journey truly began.
Growth
The Experiment
Deep dive embarked on. Decisions made. 6 months later roasting equipment appeared. The obstacle was not knowing how to roast. Experimentation, burning and learning commenced. The first-ever practice roast from this experiment (tidied up over time) has stuck with us and is now named Pursuit. Fate or luck?
Born out of Curiosity
Whilst studying and pursuing the dream of playing rugby at the highest level, coffee became a big part of daily life. The culture, community and varying tastes fostered curiosity of the how and why? How is coffee produced? Why does it have such a stronghold in our daily life?